Jacquemus's Innovation in Marketing & Branding (Digital Marketing Assignment P1)

Maybe I am biased since branding/marketing is the field I want to enter, but I literally fall asleep at night thinking about Jacquemus's social media marketing and creative direction; seriously, I will talk about it anytime the opportunity presents itself. To the average consumer, it might seem confusing what Jacquemus is doing, but to most Gen Zers (like myself), fashionistas, and anyone in the creative industry, Jacquemus is the blueprint right now. Being able to turn the most random and seemingly weird scenarios to foster your brand identity and community is not something many other brands can say they've accomplished in today's oversaturated, pushy, social eccomerce environment.

Aside from the brand's ability to create intriguing product offerings with buzz-worthy designs like micro-mini purses or ultra-oversized straw hats, Jacquemus started gaining interest after his implementation of experimental marketing through hosting fashion shows in somewhat peculiar locations. His first hit in 2020 was set in a lavender field in the french countryside, the next in an antarctic-looking salt flat, and so on. Furthermore, the brand continues to grow engagement by incorporating his own lifestyle as a storytelling strategy, especially by featuring his high-status friends in runway shows & campaigns. Overall, after focusing on evaluating Jacquemus's social presence, I have narrowed it down to 3 pointers on how Jacquemus's content/campaigns are so appealing.

1. Implementing AI/AR Technology into Posts

2. The Fusion of Food + Fashion

3. Doing Weird/Eye Catching Shit (tastefully).